HTC Center seating chart — Conway, South Carolina

Discover the Modern HTC Center Arena

The HTC Center is more than an arena — it's a modern hub for college sports, concerts, and community gatherings on the Coastal Carolina University campus in Conway, South Carolina. From basketball showdowns to convocations, the HTC Center seating chart and flexible layout make it easy to pick the right vantage point for any event.

Opened in 2012 as a $35 million, 131,000-square-foot facility, the arena accommodates 3,370 guests for games and shows. Its prominent glass façade and contemporary interiors pair with state-of-the-art sound and lighting, digital scoreboards, and modern video display boards to deliver a polished game-day and concert experience.

Home to the Coastal Carolina Chanticleers men’s and women’s basketball and volleyball programs, it hosts NCAA Division I action in the Sun Belt Conference alongside university commencements and local community programming. HTC Center events also include concerts and special university engagements, giving fans a full calendar of live entertainment.

With a flexible arena floor and modern athletic facilities, the venue can be reconfigured to suit a wide range of setups. No matter the format, the technology-forward environment and thoughtful design help keep sightlines clear and the atmosphere electric.

Whether you’re in town for a Coastal Carolina game, a university milestone, or a community concert, the HTC Center delivers a welcoming, high-energy experience from tip-off to final buzzer.

Purchase Process

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Whether you’re catching Chanticleers basketball or volleyball, or a sold-out concert, Ticket Purchase delivers verified tickets for every unforgettable moment.

Seating Recommendations and Charts

HTC Center offers seating for approximately 3,370 guests, with a flexible, multi-purpose layout that shifts easily between college basketball, volleyball, concerts, and convocations. The HTC Center seating chart reflects this adaptability, featuring reserved seating for games and configurable arrangements for live shows and university ceremonies.

• Center court lower rows: For basketball, lower rows along center court deliver the most balanced, immersive views of the action.
• Sideline sections: Slightly elevated sideline seats offer clear sightlines to both baskets and the team benches.
• Baseline and corner areas: These seats often provide a lively fan atmosphere and can be value-friendly for games and special events.
• VIP seating: Premium seating options add comfort and proximity to the floor, ideal for both sports and select concert configurations.
• Accessible seating: Designated accessible locations are available throughout the arena, offering convenient entry routes and solid sightlines.

Use Ticket Purchase’ interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience.

Ready to secure your seats? Browse HTC Center tickets now — events often sell out fast!

Location and Transportation

Venue Address

HTC Center

104 Founders Drive

Conway, SC 29526

Located on the Coastal Carolina University campus, the arena sits about 15 miles northwest of Myrtle Beach, making it an easy drive for local fans and visitors staying near the coast.

• Parking: On-site parking is available and is generally free for most university events; policies may vary for special events. Overflow lots are located nearby.
• Public Transit: Limited public transit options available; Coastal Carolina University shuttles serve the campus.
• Rideshare & Dropoff: Designated pickup and dropoff zones are typically located near the main entrance.

Arrival Recommendations

Plan to arrive 60–90 minutes before your event. Early arrival gives you time to park, pass through the clear bag security checkpoints, and find your seats without missing the opening tip, serve, or first song. If you’re attending a high-demand game or graduation, allow extra time for traffic and routing to overflow lots.

The venue is indoors, so weather is rarely a factor once you’re inside, but it’s smart to prepare for coastal conditions if you’re walking from distant parking. University shuttles may assist during large HTC Center events; check campus shuttle service details for pickup points and timing.

Because the arena is compact with minimal walking distances, navigating to your section is straightforward. Still, arriving early helps you browse concessions, grab merchandise, and settle in before the action starts.

Venue Navigation

Inside, you’ll find a modern, easy-to-navigate environment with elevators and ramps providing access to all public levels. Concession stands and restrooms are positioned for convenience, and ATMs are available in the lobby if you need quick cash access.

Merchandise stands typically offer Coastal Carolina University gear during games and select events. Visitor information is available at the main entrance, and while the building includes a fitness center and climbing wall for students and members, event attendees can enjoy the contemporary concourses and glass façade views that set the tone for a lively night out.

Security and Policies

• Bag Policy: Clear bag policy in effect; bags must be clear plastic, vinyl, or PVC and not exceed 12" x 6" x 12". Small clutch bags (no larger than 4.5" x 6.5") are permitted.
• Prohibited Items: Weapons, outside food and drink, large bags, backpacks, noisemakers, and professional cameras.
• Re-entry Policy: No re-entry once you exit the venue.
• Service Animals: Only service animals as defined by ADA are permitted.

Post-Purchase Tips — Be Ready for Event Day

• Download your tickets before arriving — cell service can be limited.
• Bring a valid ID and cashless payment option.
• Charge your phone fully.
• Review venue policies in advance.
• Follow the clear bag policy to speed up entry.
• If you’re parking in an overflow lot, factor in walking time or a campus shuttle ride.

Pre-Event Planning

Make the most of your trip by arriving early to enjoy the campus setting. The glass façade is especially striking when illuminated at night, offering a great pre- or post-event photo backdrop. If you’re coming from Myrtle Beach, give yourself time to account for coastal traffic and campus navigation.

Meeting friends? Choose an easy rally point like the main entrance or the visitor information area before heading to your seats. For popular HTC Center events such as commencements and rivalry games, consider carpooling to simplify parking and exiting after the event.

If you’re planning a full day, pair your arena plans with a stop at nearby Conway attractions like the Riverwalk or Downtown Conway Historic District before or after the show.

Accessibility

HTC Center is ADA-accessible, with designated ADA parking near the entrance, accessible seating distributed throughout the arena, and elevators and ramps connecting all public levels. Assistive listening devices are available upon request, and university shuttles may assist with mobility needs during large events.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Inside the venue, you’ll find concessions serving snacks, beverages, and light meals, including local snacks and regional favorites. Lines are typically shorter if you visit before the event starts or during intermissions/timeouts.

Concession stands are conveniently placed around the concourse, so you can grab food and drinks without missing much of the action. It’s a straightforward setup that keeps you fueled and focused on the game or show.

Food and Restaurants Near HTC Center Arena

If you’re arriving early or staying nearby, there are excellent dining options in Conway and the surrounding area:

• Eggs Up Grill (Conway) — Popular breakfast and brunch spot serving classic American fare.
• Rivertown Bistro (Downtown Conway) — Upscale Southern cuisine with a creative twist.
• El Cerro Grande (Conway) — Lively Mexican restaurant known for its margaritas and traditional dishes.
• The Trestle Bakery & Cafe (Downtown Conway) — Cozy bakery and café offering sandwiches, pastries, and coffee.
• Tongy's Shmack House (Conway) — Sports bar and grill with burgers, wings, and pub favorites.
• Jo Hibachi (Conway) — Japanese grill and sushi bar with hibachi-style entrees.
• Crafty Rooster (Downtown Conway) — Gastropub with a wide selection of craft beers and American eats.
• Bonfire Taqueria (Conway) — Modern taqueria specializing in tacos and creative Mexican cuisine.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Conway

Conway and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

• Brooks Stadium — Football stadium home to the Coastal Carolina Chanticleers football team.
• Springs Brooks Baseball Stadium — Baseball stadium for Coastal Carolina University’s baseball team.
• Conway High School Auditorium — Venue for local performances, school events, and community gatherings.
• Wheelwright Auditorium — University theater hosting concerts, lectures, and performing arts events.
• Horry County Fairgrounds — Outdoor venue for fairs, festivals, and community events.
• Theatre of the Republic — Historic community theater in downtown Conway featuring plays and musicals.
• Myrtle Beach Convention Center (nearby Myrtle Beach) — Large convention and event space hosting concerts, expos, and sporting events.
• House of Blues Myrtle Beach (nearby North Myrtle Beach) — Renowned concert venue for national touring acts.

Ready to catch your next show in Conway? Browse Conway events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Conway

Beyond the sports and community entertainment, the Conway area offers great attractions for visitors heading to HTC Center:

• Conway Riverwalk — Scenic boardwalk along the Waccamaw River, ideal for walking and sightseeing.
• Horry County Museum — Museum highlighting the history and culture of Horry County and the Grand Strand.
• Downtown Conway Historic District — Quaint downtown area with shops, restaurants, and historic architecture.
• Waccamaw National Wildlife Refuge — Protected area offering hiking, birdwatching, and nature trails.
• Theatre of the Republic — Community theater with a variety of live performances.
• L.W. Paul Living History Farm — Working farm museum depicting rural life in early 20th-century Horry County.
• Coastal Carolina University Campus — Beautiful university campus with public art and green spaces.
• Myrtle Beach Boardwalk (short drive) — Iconic oceanfront boardwalk with attractions, shops, and entertainment.
• Brookgreen Gardens (nearby) — Renowned sculpture garden and wildlife preserve.
• Ripley’s Aquarium (Myrtle Beach) — Popular family attraction featuring marine life exhibits.

Secure Your Seats for HTC Center Arena Today

Don’t wait — HTC Center events often sell out quickly. From Chanticleers basketball and volleyball to concerts and convocations, the arena’s modern tech and fan-friendly design make every seat feel close to the action. Use the HTC Center seating chart to compare views and find the right spot — and count on Ticket Purchase for a seamless checkout experience. Whether you’re planning a special night out or cheering on Coastal Carolina, Ticket Purchase is your go-to source for verified, hassle-free ticketing.

Browse tickets now and experience the magic of live entertainment at one of the world's most iconic arenas.

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