Ford Center At The Star upcoming events — Frisco, Texas

Discover the State-of-the-Art Ford Center at The Star

The Ford Center at The Star is more than an indoor multi-purpose stadium — it's a state-of-the-art centerpiece of the Dallas Cowboys World Headquarters that brings pro-level facilities to the heart of Frisco. If you’re exploring Ford Center At The Star upcoming events, you’ll find this versatile venue anchors The Star District with a full calendar of sports, concerts, and community gatherings. Set within a vibrant complex of dining, shopping, and attractions, it’s a destination built for unforgettable live experiences.

Opened in 2016, the 12,000-capacity Ford Center at The Star features a 510,000-square-foot indoor athletic facility that blends advanced performance spaces with premium guest amenities. The venue’s integrated design connects directly to the Cowboys’ corporate offices and training complex, making it a rare hub where elite athletes and fans share the same world-class environment. Flexible layouts support everything from football matchups to floor-based concerts and large-scale productions.

Programming here reflects a unique legacy: it’s the Dallas Cowboys’ practice facility and a regular home field for Frisco ISD high school football games and championships. It also welcomes youth and collegiate sporting events, concerts, corporate functions, and major community events that energize the region year-round. Notably, it became the first NFL practice facility to be shared with a public school district, elevating local Friday nights with a professional-stage atmosphere.

Tech-forward by design, the Ford Center at The Star incorporates state-of-the-art audio/visual systems, advanced turf technology, and high-end locker room facilities. That investment in innovation ensures crisp sightlines, booming sound, and a top-tier game-day and concert environment. Whether the field is set for football or converted for a stage, the production quality stands out.

From big-time high school championships to special showcases and polished productions, the Ford Center at The Star turns every event into a can’t-miss moment. With professional-grade infrastructure and an energetic location 25 miles north of downtown Dallas, it’s a powerful stage for Ford Center At The Star events of all kinds.

Purchase Process

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• Browse Events — Explore upcoming games, concerts and more.
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Whether you’re catching the Dallas Cowboys, Frisco ISD high school football, or a sold-out concert, Ticket Purchase delivers verified tickets for every unforgettable moment.

Seating Recommendations and Charts

Ford Center at The Star offers seating for approximately 12,000 guests, with a mix of reserved stadium seating and flexible floor/field configurations to match each event’s setup. Standard stadium sections wrap the field, complemented by luxury suites, club seating, and field-level options for select shows.

• Club Seating: Premium club seats deliver top-notch sightlines, elevated comfort, and amenities — a great choice for both football and concert configurations.
• Midfield Sections: For football, midfield seating offers the most balanced field perspective and keeps you close to the action across every play.
• Luxury Suites: Suites combine privacy with premium service and an excellent view of the field or stage, ideal for groups and special occasions.
• Field-Level Seating (select events): When events utilize floor or field seating, these sections put you closest to the performance for an immersive experience.
• End Zone Sections: Football fans who enjoy watching plays develop head-on will appreciate the end zone angles and energetic atmosphere.

Use Ticket Purchase’ interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience. For a detailed, event-specific view, explore the Ford Center At The Star seating chart to understand section layouts, stage placements, and the best-value seats as configurations change by event. Our interactive Ford Center At The Star seating chart makes it easy to pick exactly where you want to sit for football games, concerts, and community showcases.

Ready to secure your seats? Browse Ford Center at The Star tickets now — events often sell out fast!

Location and Transportation

Venue Address

Ford Center at The Star

9 Cowboys Way

Frisco, TX 75034

Located at The Star District in Frisco, the venue sits about 25 miles north of downtown Dallas, making it a convenient destination for fans across the DFW area.

• Parking: On-site parking is available across multiple surface lots and garages at The Star, with typical event parking fees ranging from $10–$20. Additional parking is available throughout the complex.
• Public Transit: Limited public transit options; DART bus service has stops near The Star, but most visitors drive or use rideshare.
• Rideshare & Dropoff: Designated pickup and drop-off zones are available at The Star complex.

Arrival Recommendations

Plan to arrive 60–90 minutes before your event. This gives you time to park, pass through security, and explore The Star District before heading to your seats. Since Ford Center at The Star is an indoor venue, weather is typically not a concern — but early arrival helps you avoid lines and settle in.

Parking is straightforward, with multiple lots and garages on-site. Budget for typical event parking fees of $10–$20, and allow extra time to walk from your lot to the entrance. If you’re using rideshare, confirm your designated drop-off or pickup zone at The Star complex to streamline arrival and departure.

If you want to make the most of your visit, arrive early to enjoy photo ops around the Cowboys headquarters and outdoor plaza displays. With restaurants and shops just steps away, you can grab a bite or coffee before kickoff or showtime and head in comfortably ahead of announcements.

Venue Navigation

Inside the Ford Center at The Star, you’ll find a modern layout designed for smooth crowd flow, with elevators and ramps providing access to all seating levels. Concession stands are located throughout the concourses and serve stadium favorites like hot dogs, nachos, and pizza, with local Texas BBQ and craft beer available at select events.

Merchandise stands carry event-specific items, while the Dallas Cowboys Pro Shop offers extensive team gear nearby. The Star also features the Dallas Cowboys Hall of Fame and interactive exhibits, giving fans a closer look at the franchise’s history. Expect convenient amenities such as ATMs, charging stations, and guest services desks to help with wayfinding and support.

Security and Policies

• Bag Policy: NFL clear bag policy enforced; bags must be clear plastic and not exceed 12" x 6" x 12". Small clutch bags (no larger than 4.5" x 6.5") are allowed.
• Prohibited Items: Weapons, outside food and drink, large bags, umbrellas, professional cameras, noisemakers, and drones are not permitted.
• Re-entry Policy: No re-entry once you exit the venue.
• Service Animals: Permitted for guests with disabilities.

Post-Purchase Tips — Be Ready for Event Day

• Download your tickets before arriving — cell service can be limited.
• Bring a valid ID and cashless payment option.
• Charge your phone fully.
• Review venue policies in advance.
• Arrive 60–90 minutes early to navigate parking and enjoy The Star District.
• Follow the NFL clear bag policy to speed up entry; measure your bag before you go.

Pre-Event Planning

Make your visit a full experience by exploring The Star District before the event. The area offers unique photo opportunities at the Dallas Cowboys headquarters and outdoor plaza displays — perfect for capturing the moment with your crew. If you’re attending Ford Center At The Star events with a group, consider meeting at a recognizable landmark in the plaza to coordinate arrivals.

Dining before the show is easy with many restaurants within walking distance. Build your plan around your event start time, allowing enough room to park, dine, and pass through security unhurried. With free Wi-Fi available in The Star complex, you can check your digital tickets, review the venue policies, and share pre-show moments without a hitch.

If you’re attending with family or a larger party, designate a section, row, or concourse area as a meetup point to reconnect after grabbing concessions or merchandise. This simple step helps everyone regroup quickly and enjoy the main event together.

Accessibility

Ford Center at The Star is ADA-accessible, with ADA parking available in all main lots near entrances, accessible seating throughout the venue, and elevators and ramps to access every seating level. Assistive listening devices are available at guest services upon request, and accessible drop-off zones help streamline arrivals.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Inside the venue, you’ll find concessions serving stadium favorites like hot dogs, nachos, and pizza, along with drinks and beverages. Select events also feature local Texas BBQ and craft beer. If you’re looking for more variety, The Star’s food court and nearby restaurants provide plenty of convenient pre- and post-event choices just steps away.

Food and Restaurants Near Ford Center at The Star

If you’re arriving early or staying nearby, there are excellent dining options in The Star District, all an easy walk from the venue:

• Dee Lincoln Prime (The Star) — Upscale steakhouse and sushi bar located within The Star complex.
• Tupelo Honey (The Star) — Southern-inspired restaurant known for scratch-made comfort food.
• City Works Eatery & Pour House (The Star) — American bar and grill with an extensive craft beer selection.
• Cow Tipping Creamery (The Star) — Gourmet ice cream shop with creative sundaes and soft serve.
• Mi Cocina (The Star) — Popular Tex-Mex chain offering classic Mexican dishes and margaritas.
• Neighborhood Services (The Star) — Modern American bistro with a focus on seasonal ingredients.
• Concrete Cowboy (The Star) — Lively sports bar and grill with a vibrant nightlife scene.
• Heirloom Haul (The Star) — Vintage-inspired café serving sandwiches, salads, and pastries.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Frisco

Frisco and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

• Comerica Center — Multi-purpose arena hosting the Texas Legends (NBA G League), concerts, and family events.
• Riders Field — Minor league baseball stadium, home to the Frisco RoughRiders (Double-A affiliate of the Texas Rangers).
• Toyota Stadium — Soccer-specific stadium, home to FC Dallas (MLS) and host to concerts and festivals.
• Dr Pepper Ballpark — Baseball stadium, also used for community events and special games.
• National Soccer Hall of Fame — Museum and event space located at Toyota Stadium.
• Frisco Discovery Center — Arts and cultural venue with theaters, galleries, and interactive exhibits.
• Frisco Convention Center — Large event and expo center hosting conventions, trade shows, and banquets.
• Stonebriar Centre — Major shopping mall with entertainment venues and event spaces.

Ready to catch your next show in Frisco? Browse Frisco events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Frisco

Beyond the sports and entertainment, the Frisco area offers incredible attractions for visitors heading to Ford Center at The Star:

• The Star District — Entertainment, shopping, and dining complex anchored by the Dallas Cowboys headquarters.
• National Videogame Museum — Interactive museum dedicated to the history of video games.
• Frisco Heritage Museum — Local history museum with exhibits on Frisco’s past and heritage village.
• Sci-Tech Discovery Center — Hands-on science and technology museum for all ages.
• Stonebriar Centre — Large shopping mall with retail, dining, and entertainment options.
• Toyota Stadium — Home of FC Dallas and the National Soccer Hall of Fame.
• Dr Pepper Ballpark — Home of the Frisco RoughRiders and family-friendly events.
• Comerica Center — Arena for sports, concerts, and community events.
• Frisco Commons Park — Popular park with trails, fishing pond, and playgrounds.
• Museum of the American Railroad — Historic trains and railroad artifacts on display.

Secure Your Seats for Ford Center at The Star Today

Don’t wait — Ford Center at The Star events often sell out quickly. With pro-grade facilities, a flexible 12,000-seat configuration, and its home inside the Dallas Cowboys World Headquarters, Ticket Purchase is your go-to source for verified, hassle-free ticketing. Whether you’re catching the Dallas Cowboys, Frisco ISD high school football, or a chart-topping concert, explore Ford Center At The Star upcoming events and lock in your seats early.

Browse tickets now and experience the magic of live entertainment at one of the world's most iconic venues.

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