Berglund Special Events Center upcoming events — Roanoke, Virginia

Discover the Premier Berglund Special Events Center

The Berglund Special Events Center is more than a multi-purpose event center — it's a premier gathering place that brings Roanoke together for concerts, expos, and community celebrations. If you’re scouting Berglund Special Events Center upcoming events, you’ll find them in the heart of downtown Roanoke, Virginia, within the versatile Berglund Center complex.

Opened as part of the Roanoke Civic Center era over 50 years ago (now Berglund Center), the Special Events Center is built for flexibility. It features 46,000 square feet of open, configurable space that can transform for trade shows, conventions, banquets, concerts, and more. The overall complex also includes the 10,500-capacity Berglund Coliseum and the 2,151-seat Performing Arts Theatre, giving event organizers a full spectrum of production options.

From home and garden showcases and major expos to ice events and athletic competitions, the Special Events Center’s programming reflects Roanoke’s diverse interests. It regularly supports concerts, sporting events, theatrical performances, comedy, and community gatherings—while the campus’s Coliseum hosts the Roanoke Rail Yard Dawgs (SPHL). That mix of event styles keeps the calendar lively year-round.

Whether you’re attending a large convention or an intimate ticketed show, the Special Events Center delivers a smooth, fan-friendly experience. With a central location, adaptable layouts, and modernized event facilities, it’s an easy favorite for attendees and organizers alike.

Purchase Process

Buying tickets with Ticket Purchase is simple, fast, and secure.

• Browse Events — Explore upcoming games, concerts and more.
• Pick Your Seats — Use our interactive map to view real-time availability and compare prices.
• Secure Checkout — Pay easily with card, PayPal, Apple Pay, or Affirm.
• Digital Delivery — Tickets will be sent via email or mobile entry prior to your event date.

Need Help? Here are several options in reaching our customer support team:

• You can log into your account here and live chat with one of our agents.
• You can email our team at customersupport@ticketpurchase.com.
• You can call the number on your invoice that was emailed to you immediately after your order was completed and accepted.

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• Access to 125,000+ live events nationwide

Personalized Help Service:

• Support via phone, chat, or email
• Tailored seat suggestions based on budget, view, or group size
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Are Berglund Special Events Center Tickets on TicketPurchase.com Legit?

Absolutely! Ticket Purchase has been a trusted name in live event ticketing since 2012, helping over 1 million customers experience the best concerts, sports, and performances worldwide.

All Berglund Special Events Center tickets purchased through TicketPurchase.com are 100% verified and guaranteed for authenticity and timely delivery. Our platform is fully protected by SSL encryption and 24/7 TrustGuard Monitoring, so you can buy confidently knowing your transaction is secure.

Whether you’re buying for a sold-out concert, immersive show, or special event, Ticket Purchase gives you the confidence to buy worry-free.

Seating Recommendations and Charts

Seating configurations at Berglund Special Events Center vary by event — layouts may include general admission, reserved seating, or mixed arrangements depending on the show. Depending on the setup, special areas may include VIP sections, premium reserved seating, or open-floor standing room for concerts and festivals.

Use Ticket Purchase’s interactive seating chart to view live seat availability, compare prices, and choose the section that fits your experience. If you’re mapping out your view in advance, the Berglund Special Events Center seating chart on Ticket Purchase makes it easy to plan your night.

Ready to secure your seats? Browse Berglund Special Events Center tickets now — events often sell out fast!

Location and Transportation

Venue Address

Berglund Special Events Center

710 Williamson Road NE

Roanoke, Virginia 24016

Located in downtown Roanoke, the Special Events Center sits within the Berglund Center complex, placing you close to city dining, arts, and lodging.

• Parking: On-site parking available; availability and pricing may vary by event. Additional parking can be found in nearby lots and garages.
• Public Transit: Valley Metro bus service serves the area and offers routes near the venue.
• Rideshare & Dropoff: Rideshare services such as Uber and Lyft are recommended. Designated pickup and dropoff zones are typically available near the main entrance.

Arrival Recommendations

Plan to arrive 60–90 minutes before your event start time. This gives you a smooth window for parking, security screening, and making your way to the right entrance or floor plan for your show, especially for large expos and conventions. Cell service is generally good, though it may be limited during high-attendance events—download your mobile tickets beforehand.

Because the Special Events Center is an indoor venue, weather is rarely an issue once you’re inside. That said, you may have a short walk from parking areas to the entrance; the approach is generally flat, but comfortable footwear is still a smart choice. If you prefer to skip parking, consider Valley Metro bus service or rideshare for an easy dropoff near the main entrance.

If you like to plan your experience ahead of time, check your event listing for the specific layout and any VIP or reserved areas available for purchase. Using the interactive map—and reviewing the Berglund Special Events Center seating chart when reserved layouts are in use—helps you pick the best view for your budget.

Venue Navigation

The Special Events Center’s hallmark is flexibility—its 46,000 square feet can be divided or opened to suit trade shows, concerts, banquets, and competitions. Wayfinding signage during events typically points you toward registration, exhibit halls, performance areas, and amenities.

You’ll find concessions open during events, plus merchandise stands at major shows. Restrooms are positioned around the floorplate, and ATMs are available on-site if you need cash for select vendors. If your event involves multiple halls or exhibit areas, expect a bit of walking; comfortable shoes make a difference during long sessions.

Security and Policies

• Bag Policy: Bag policies vary by event — please review your event listing and check the venue's official website for the latest guidelines before you go.
• Prohibited Items: Prohibited items vary by event — please review your event listing and venue policy updates prior to arrival.
• Re-entry Policy: No re-entry once you exit the venue.
• Service Animals: ADA-compliant service animals are welcome.

Post-Purchase Tips — Be Ready for Event Day

• Download your tickets before arriving — cell service can be limited.
• Bring a valid ID and cashless payment option.
• Charge your phone fully.
• Review venue policies in advance.
• Plan to arrive 60–90 minutes early to streamline parking and entry.
• Consider Valley Metro or rideshare for busy nights in downtown Roanoke.

Pre-Event Planning

Make your visit a full Roanoke outing. With the venue in downtown, you’re close to the Taubman Museum of Art, Center in the Square, and the historic Roanoke City Market—great stops before or after a show. If you’re in town for a weekend expo, consider a scenic detour along the Blue Ridge Parkway or time a quick trip to Mill Mountain Star & Park for sweeping city views.

For multi-session conventions or festivals, build in breaks to refuel at nearby restaurants and return refreshed for the next set, panel, or headliner. If you’re attending with a group, share tickets in advance and choose a convenient meetup point inside the event footprint—like a merchandise stand or concession area—to make reconvening easy between sessions.

Watching the event calendar? When Berglund Special Events Center upcoming events are announced, jump on presales and set alerts so you can lock in your preferred experience and seat type right away.

Accessibility

The venue provides ADA parking in on-site lots, accessible seating (available upon request when purchasing or at the box office), and ADA-accessible routes via elevators and ramps throughout the facility. These features help guests navigate comfortably across the Special Events Center’s flexible event layouts.

For assistance choosing accessible seating, contact Ticket Purchase for personalized support before purchasing.

Dining Options

Concession stands operate during events, with local food and beverage options available at select shows. You’ll also find ATMs on-site for vendors that may not accept cards.

Food and Restaurants Near Berglund Special Events Center

If you're arriving early or staying nearby, there are excellent dining options in downtown Roanoke and surrounding neighborhoods:

• The Regency Room (Downtown) — Upscale Southern cuisine in the historic Hotel Roanoke.
• Billy’s (Downtown) — Classic American fare and cocktails in a stylish, historic setting.
• Scrambled (Downtown) — Popular breakfast and brunch spot known for creative omelets and pancakes.
• Tuco’s Taqueria Garaje (Downtown) — Trendy spot for tacos, tequila, and Latin-inspired dishes.
• Local Roots (Grandin Village) — Farm-to-table American cuisine with a focus on local ingredients.
• Lucky (Downtown) — Contemporary American bistro with craft cocktails and a cozy vibe.
• Wasena City Tap Room (Wasena) — Casual bar and grill with a large craft beer selection and pub food.
• Blue 5 (Downtown) — Southern-inspired menu and live blues music in a lively atmosphere.

These nearby spots make it easy to grab a delicious meal or drink before heading into the show.

Other Venues in Roanoke

Roanoke and its surrounding areas offer a thriving live entertainment scene — and Ticket Purchase connects you to them all:

• Berglund Coliseum — Large arena for concerts, sporting events, and home to the Roanoke Rail Yard Dawgs (SPHL).
• Berglund Performing Arts Theatre — 2,151-seat theater for Broadway shows, concerts, and community performances.
• Jefferson Center — Historic performing arts venue hosting concerts, lectures, and special events.
• Elmwood Park Amphitheater — Outdoor venue for concerts, festivals, and community events.
• Salem Civic Center — Multi-purpose arena in nearby Salem for concerts, expos, and sporting events.
• Dr. Pepper Park at The Bridges — Outdoor riverfront venue for concerts and festivals.
• Grandin Theatre — Historic cinema showing independent and classic films.
• Roanoke Starcade — Arcade and event space for parties and gaming tournaments.

Ready to catch your next show in the Star City? Browse Roanoke events now and secure verified tickets through Ticket Purchase today.

Other Things to Do in Roanoke

Beyond the entertainment, the Roanoke area offers incredible attractions for visitors heading to Berglund Special Events Center:

• Mill Mountain Star & Park — Iconic neon star and scenic overlook offering panoramic views of Roanoke.
• Taubman Museum of Art — Contemporary art museum with striking architecture and rotating exhibits.
• Virginia Museum of Transportation — Showcases historic trains, cars, and aviation artifacts.
• Center in the Square — Cultural complex with museums, aquariums, and theaters in downtown Roanoke.
• Roanoke City Market — Historic open-air market with local produce, crafts, and food vendors.
• Blue Ridge Parkway — Scenic drive with hiking, overlooks, and access to the Blue Ridge Mountains.
• Explore Park — Outdoor recreation area with trails, camping, and adventure activities.
• Black Dog Salvage — Famous architectural salvage warehouse featured on TV’s “Salvage Dawgs.”
• Science Museum of Western Virginia — Hands-on science exhibits and planetarium.
• Grandin Village — Eclectic neighborhood with shops, restaurants, and historic charm.

Secure Your Seats for Berglund Special Events Center Today

Don’t wait — Berglund Special Events Center events often sell out quickly. From large-scale expos and community festivals to ticketed concerts and special showcases, Ticket Purchase is your go-to source for verified, hassle-free ticketing. If you’re tracking Berglund Special Events Center upcoming events, set your alerts and jump on presales to lock in the experience you want.

Browse tickets now and experience the magic of live entertainment at one of Roanoke’s most exciting live entertainment destinations.

Looking for the best value and view? Compare options easily and secure Berglund Special Events Center tickets with confidence through Ticket Purchase.

Call us at 1-866-549-4077 to purchase tickets by phone.