James Madison Dukes Football schedule

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Team Information

The James Madison Dukes Football schedule is your roadmap to big-time Saturdays in Harrisonburg, Virginia—where purple and gold set the tone and the Dukes bring energy from the opening kickoff to the final whistle. James Madison University’s football program was established in 1972 and now competes at the NCAA Division I FBS level. As a member of the Sun Belt Conference, JMU has carried a winning standard into major-college football’s top subdivision. If you’re looking for a game day that feels loud, proud, and truly local, Dukes football delivers.

James Madison built its foundation through multiple eras of growth, including a major step in 1980 when the program transitioned from NCAA Division III to NCAA Division I-AA (now FCS). In the 2000s and 2010s, the Dukes developed into a consistent FCS power—earning two national championships (2004, 2016) and reaching the title game again as the national runner-up in 2017. Those seasons helped define JMU’s championship pedigree and set expectations that still shape the program’s identity today. Now competing in the Sun Belt, the Dukes continue aiming to contend for conference titles with the same mindset that fueled their deepest postseason runs.

Two head coaches stand out in the program’s championship story. Mickey Matthews coached the Dukes to the 2004 FCS national championship and helped elevate JMU into national contender status. Later, Mike Houston led James Madison to the 2016 FCS national championship and a 2017 runner-up finish—cementing an era of sustained excellence. That tradition of high-level coaching and postseason ambition remains a major part of what makes the Dukes such a compelling team to see live.

On game day, James Madison plays at Bridgeforth Stadium, a venue known for creating a strong home-field setting for Dukes football. With a strong local and regional following, the atmosphere in Harrisonburg can feel like a full-community rally—especially when key matchups hit the calendar. Rivalries add extra edge, including the in-state intensity of Old Dominion, plus historic regional matchups with Richmond and William & Mary that connect to JMU’s long FCS era. When those games come around, the energy ramps up—and being in the stands makes all the difference.

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Ticket prices vary based on factors like opponent, venue, date, and seat location. Premium lower-bowl or sideline views are in high demand, while upper-level sections offer excellent value.

Because James Madison are a popular football program, tickets sell quickly — especially for rivalry matchups like Old Dominion, and for long-running regional showdowns with Richmond and William & Mary.

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James Madison Dukes Football Seating Charts and Stadium Information

The James Madison Dukes play at Bridgeforth Stadium, known for a strong home-field setting for JMU football.

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Other Sun Belt Conference (Football) Teams

Sun Belt Conference (Football):

• Appalachian State Mountaineers
• Arkansas State Red Wolves
• Coastal Carolina Chanticleers
• Georgia Southern Eagles
• Georgia State Panthers
• James Madison Dukes
• Louisiana Ragin' Cajuns
• Marshall Thundering Herd
• Old Dominion Monarchs
• South Alabama Jaguars
• Southern Miss Golden Eagles
• Texas State Bobcats
• Troy Trojans
• ULM Warhawks

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Browse the James Madison Dukes Football schedule and lock in your seats now on TicketPurchase.com—then experience the home-field atmosphere at Bridgeforth Stadium and see a program with two FCS national championships (2004, 2016) bring its championship pedigree to the Sun Belt Conference.

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